Resort pavilions and pool at dusk, interior lights reflected in the water

Owner-side advisory


Growth partner to luxury longevity destinations.

NumiNova works with a small number of founders whose destinations have outrun their reputation. And with the few hundred people who decide where the right guests go.

Services
Credibility AmplifyFounder IndependenceLongevity Programme DesignSpecialist TalentSold Out Systems

The owner's reality


You sell longevity. Your business shouldn't cost you yours.

The problem

You moved from wellness to longevity and the business got harder, not easier. Diagnostic equipment that must pay for itself. Doctors you can't find or keep. Awards that never convert into bookings. OTAs taking margin off every stay. Expansion capital that costs too much.

The solution

NumiNova takes on the growth work. We build your reputation with the people who send the right guests, design programmes that fill beds at full rate, and bring the specialists you can't hire alone. And we judge the work by revenue collected, not activity reported.

You run the destination. We make it famous and full.

The intelligence


A trillion dollar wave is arriving. Almost nobody is profiting from it.

39%

That is how many longevity clinics turn a profit. Of 82 surveyed across the world, a third sit at break-even and one in six runs at a loss, while wellness tourism compounds at 9.3% a year around them.

We spent a year and forty sources understanding why the properties most serious about this category earn the least from it. The answer is structural, and it is fixable. The full evidence is in our report, Behind the Sanctuary: the Longevity Hospitality Report 2026.

Read the findings Longevity.Technology survey, reported by MIT Technology Review, 2025
$990bn

Wellness tourism, growing 9.3% a year

Global Wellness Institute
−6pts

Margin lost per step deeper into wellness: 37, 33, 25

HotStats 2024
35%

Of booking value lost to channels before arrival

Industry practitioner data
60–70%

Past-guest conversion, versus 5 to 20% from strangers

GOCO Hospitality

The gap is structural to the category. It is not evidence of your failure, and it is fixable. That is the work.

NumiNovaAdvisory Segment Intelligence Behind the Sanctuary The Longevity Hospitality Report 2026

The report


Behind the Sanctuary: the evidence behind everything on this page.

Fourteen chapters on where the margin leaks, what buyers cannot verify, and the problems owners admit in their own words. Written for owners who would rather know than hope.

Request the Report

How we work


We find your next revenue source, prove it, then make it permanent.

The fix is not more marketing. Every property earns more demand than it collects. Past guests who would return, advisers who would refer, enquiries that leak away. Our work is a repeating cycle: establish the facts, commit to the most valuable opportunity, prove it with collected revenue, then build it into how the business runs. Each pass leaves you with one more revenue engine that works without you.

Start with the baseline
I

Baseline

Establish the facts. What the business earns, from where, and what it leaks.

II

Thesis

Commit to the bet. Of everything we could do, this is where the next revenue comes from.

III

Experiment

Prove it or kill it. A controlled initiative, judged on collected revenue.

IV

Operationalize

Make it permanent. The proven bet becomes a system the business owns, and the cycle starts again.

The services


Five services. Activated by evidence.

These are the tools the cycle draws on. We activate what the evidence says will move revenue, and nothing else.

01

Credibility Amplify

Your name should be known to the few hundred people who send the right guests. Right now it isn't.

Read more
02

Founder Independence

A business that can't run without you is worth less and weighs more. We build the part that runs without you.

Read more
03

Longevity Programme Design

Longevity sells. Wellness dressed up as longevity gets you found out. We design the kind that holds up.

Read more
04

Specialist Talent

The practitioner you can't hire is the ceiling on everything you're planning.

Read more
05

Sold Out Systems

You know your nightly rate. You don't know what a booking actually costs you. We find out, then we fix it.

Read more
Christopher Jannou

What partners say


"The NumiNova team understands three disciplines - revenue operations, luxury hospitality and longevity - better than any team I have ever worked with."

Christopher Jannou

Founder, Urban Africa Capital

More about the approach
Guest in an infinity pool facing misty mountains

Begin


If your reputation is behind your reality, that is the fixable problem.

Start with a conversation. No pitch, no deck. We will tell you which of the five services is worth doing first, or that now is not the time.